Ryan Gates has held his racing number, 311, since he was four years old. A few years ago, Gates set out to parlay a super-successful time-attack career into a tuning empire. One step at a time, that is, starting with the Mitsubishi Evo X 311RS.

This week on /TUNED, Matt Farah meets Gates and profiles the 311RS he hopes will become a household name among even those who aren't massive tuning enthusiasts. Much of what makes the 311 special is Gates's borderline-obsessive attention to detail, with an eye toward improving both the car's looks and its performance.

It's the Evo that Mitsubishi should have built. And you can buy it. But is the 311RS the best Evo money can buy? Farah finds out.