His name is Travis Okulski, and he works here. Maybe you heard his story. I can't get the image of his terrified, gape-mouthed mug out of my head.

This week on AFTER/DRIVE, Travis and I discuss the ad that made him famous for sheer terror, and put Jeff Gordon in the running for a role as a taxi-driver-turned Kentucky heroin dealer on FX's Justified. And if he's not in the running, he should be.

Also, we talk about why the Italians won the Geneva motor show, which — considering Geneva took over for the Turin show on the European calendar decades ago — is probably as it should be. And also, the Koenigsegg One:1. It's a hell of a car.